PRO-TECHS
A Professional Keratin Care Brand Built for Salon Performance
PRO-TECHS is a premium professional hair care brand under the HODM Group, dedicated to developing high-performance keratin treatment solutions for the global salon industry. From the very beginning, the brand has been created with one clear purpose: to make professional keratin services simpler to operate, more effective in results, and better aligned with the real working conditions of salon technicians.
We believe that true professional products should work with technicians, not against them—saving time, reducing operational complexity, and improving the overall salon environment, without compromising treatment performance.
PRO-TECHS Shaped by the Industry
Since its launch in March 2012, PRO-TECHS has grown alongside the evolving needs of the professional salon market. Key milestones in the brand’s development reflect a continuous response to real-world challenges faced by stylists and salon owners:
August 2014
September 2016
October 2019
January 2021
From Concept to Manufacturing – Explore Our Research and Production
Keratin at the Core of Our Treatment Systems
PRO-TECHS offers flexible customization solutions designed for professional hair care brands, salons, and distributors. Whether you are looking to launch efficiently with proven keratin systems or develop a fully customized product based on your own formula, our team supports each stage with professional insight, operational clarity, and consistent execution.
From Private Label to Full Custom manufacturing, we help partners choose the right model to align with their brand vision, market positioning, and growth strategy.
Global Presence, Continuous Dialogue
The outstanding members of the HODM Group actively participate in industry exhibitions around the world with our PRO-TECHS brand. These events are not approached simply as sales opportunities, but as platforms for exchange—connecting with industry peers, listening to technicians, and gaining first-hand insight into evolving salon needs across different markets.
This ongoing dialogue allows PRO-TECHS to continuously refine its product direction, ensuring that every new development is more targeted, more efficient, and more relevant to the realities of professional keratin care.
A Brand Built for Professionals
At its core, PRO-TECHS is not about chasing trends, but about serving professionals. By staying focused on keratin treatments and maintaining close contact with the global salon community, the brand continues to deliver solutions that help technicians work smarter, safer, and more efficiently—day after day.