PRO-TECHS, The Global Salon Choice
With our own manufacturing base and established product lines, PRO-TECHS delivers keratin-focused haircare and private label solutions to support fast and scalable brand growth.
More Than a Manufacturer—A Partner in Building Haircare Brands
As a brand under HODM Group, PRO-TECHS focuses on keratin treatments and their supporting haircare products. Backed by our own manufacturing facilities, we operate at the intersection of product development, scalable production, and brand support.
Creating Haircare That Works—for Professionals and Their Clients
From the very beginning, PRO-TECHS was founded to develop products that are simple to use, safe, and highly effective. Our goal is to help hair professionals save time while delivering outstanding results, allowing them to serve more clients efficiently.
We believe that well-designed, reliable haircare systems empower stylists, enhance client satisfaction, and drive measurable success for the brands and salons we partner with.
Principles That Define PRO-TECHS
Performance：Consistent, visible results for professionals and their clients.
Safety & Reliability：Formulations and processes you can trust.
Innovation & Expertise：Advanced keratin systems and effective solutions.
Partnership & Support：Flexible private label and tailored brand solutions.
Sustainability & Responsibility：Committed to responsible practices and product integrity.
Certified Excellence in Haircare Manufacturing
Our certifications and industry recognition reflect PRO-TECHS’ dedication to quality, safety, and expertise—giving our partners confidence in every product and solution.
Built Through Experience, Perfected Over Time
PRO-TECHS has continually developed innovative keratin hair care products and solutions.
PRO-TECHS Keratin officially entered the haircare market, establishing its presence with a focus on professional keratin treatments.
Introduced the first water-based keratin with zero formaldehyde, setting a new standard for safe and effective treatments.
Expanded product offerings with the 0+ Collection, enhancing versatility for salons and professional stylists.
PRO-TECHS launched the keratin GOLD and SILVER, which quickly became the brand’s flagship items. Both received widespread praise from clients and high repurchase rates, establishing them as best-selling, high-performance keratin treatments.
Launched as an upgraded line of 0+ series, the PREMIUM SILKY HAIR Collection delivers enhanced care and visible results. It quickly became one of our best-selling collections, praised by professionals for its performance and reliability.
World-Class Production, Powered by Expertise
PRO-TECHS combines advanced manufacturing facilities with rigorous quality control to deliver consistent, high-performance keratin haircare products. Our production capabilities support both proprietary lines and flexible private label solutions for global partners.
A Complete Keratin Haircare System
PRO-TECHS offers more than individual products—we deliver complete keratin haircare systems designed for professional use and real market performance. Each system is structured to ensure consistent results, seamless application, and effective aftercare.
Launch Your Hair care Brand with Confidence
We offer flexible private label solutions built on proven formulations, in-house manufacturing, and complete keratin hair care systems. We help brands bring high-performance products to market efficiently, with reduced development time and reliable production support.
Labeling (Ready-to-Market)
Select from our existing formulations with no changes to formula, fragrance, or texture. We provide customized packaging and labeling to help you launch quickly and cost-effectively.
Semi-Custom Solutions
Build on our proven formulas with light customization options such as fragrance, texture adjustments, or packaging upgrades—balancing uniqueness with speed to market.
Full Custom Development
Develop exclusive formulations tailored to your brand positioning, target market, and performance goals, supported by our R&D and manufacturing expertise.
Global Presence, Continuous Dialogue
The outstanding members of the HODM Group actively participate in industry exhibitions around the world with our PRO-TECHS brand. These events are not approached simply as sales opportunities, but as platforms for exchange—connecting with industry peers, listening to technicians, and gaining first-hand insight into evolving salon needs across different markets.
This ongoing dialogue allows PRO-TECHS to continuously refine its product direction, ensuring that every new development is more targeted, more efficient, and more relevant to the realities of professional keratin care.
Committed to Sustainable & Ethical Hair Care
We see sustainability and responsibility as fundamental to how we operate. As both a manufacturer and a brand, we are committed to developing hair care products that align with modern standards—safe, reliable, and responsibly made.
We follow a cruelty-free approach and prioritize responsible sourcing and safe formulations, ensuring that every product reflects not only performance, but also integrity and care for both people and the environment.